31/01/2022 by Ilea Buffier


Castlepoint systems is an Artificial Intelligence scale-up based in Canberra that believes strong foundations should be set from the start. They provide compliance, security and discovery management solution for electronic data held in business information systems. It uses artificial intelligence to classify data and apply appropriate lifecycle controls.

Volunteering, environmental responsibility, and a strong workplace, health and safety culture were embedded into the organisation from the outset.

Castlepoint offset flights and vehicles as soon as it began trading as part of its commitment to operating sustainably. However, it didn’t have information on its full carbon footprint and lacked contextual information on its environmental performance relative to others.

Castlepoint wanted to be able to measure its greenhouse gas emissions in full. Its aim was to develop an overall emissions reduction plan and decide on the implementation of particular strategies based on data. Carbon measurement is an important first step in this process.

Castlepoint adopted Evalue8’s software to measure its greenhouse gas emissions and support decision-making in relation to environmentally-friendly initiatives. This enabled them to analyse the greenhouse gas emissions of each of its activities and take operational control of its carbon footprint. The company now produces auditable greenhouse gas emission statements. They can use this information to control and offset its emissions. It can make itself more attractive to customers, both directly and throughout its value chain, and attract and retain talent effectively.

Rachael Greaves, Castlepoint’s CEO, said;

“Measuring our greenhouse gas emissions has enabled us to be responsible for our contribution to climate change. We have always been a values-driven organisation that wants to do the right thing and addressing the climate emergency is an important part of that. We found that being able to prove our environmental claims, in a market full of competitors making assertions without an evidence base to back them up. It helped us attract more business and manage our stakeholders more effectively.”

Rachael went on to discuss Castlepoint’s journey.

We investigated using consultants to help us, but that option was expensive and labour intensive. We also found that staying on top of new ideas to minimise greenhouse gas emissions and work out which ones are likely to be helpful to our business is a full-time job. Evalue8 allows us to see the impacts our efforts are having, such as meeting via video conference instead of travelling.

For Castlepoint, using Evalue8 has been a huge timesaver and has helped us take a strategic approach. The software is very low touch, drawing data directly from our accounting system to calculate our emissions based on our activities. I love that Evalue8 tells me about initiatives likely to reduce my energy costs. I can now focus on ensuring Castlepoint is providing world-leading solutions, secure in the knowledge that we are helping to fight climate change. I can demonstrate our environmental credentials to my customers and the rest of my value chain. Being an ethical company is part of our DNA. Living these values is critical for attracting and retaining the right kind of talent as we grow, given the competition for developers working with artificial intelligence.”